"Twilight" fans will be filling movie theaters this week as the premiere of the latest film in the series, "Eclipse", hits the silver screen. Our Kaitlyn Lionti tells us how a local club is using the hype to help others, with a community blood drive.

NIAGARA FALLS, N.Y. -- The buzz around "The Twilight Saga" took off again this week, with the release of the new movie, "Eclipse."

In Niagara Falls, the series was the theme of a blood drive that gave fans a chance to win tickets to the premiere.

"I could go see the movie before everyone else does, before all my other friends do, so that would be fun," said Janelle Mere, a Niagara Falls High School student.

The blood drive was put on by Niagara Falls High School's Donate Life Club, with the help of Upstate New York Transplant Services and Regal Cinemas, in efforts to get young people excited about donating.

"There's a lot of students obsessed with it. You see them with their tee-shirts and jewelry about it," said Rob Bennett, president of Niagara Falls High School's Donate Life Club.

"As an educator, the more ties I can make to reading and to learning, the better it is, and this is just a great tie in," said Barbara Rodgers, a Library Media Specialist at Niagara Falls High School who helped with the event.

The blood collected will not be going to any vampires, but it will help a worthy cause. Donations tend to decrease in the summer, but the need for transfusions still exists.

"Many of our clients are high school kids, college kids, and obviously during the summer they're not there so the blood is low. And also in the summer more people are out and about motorcycling and biking and there's more accidents during the summer," said Sandy McIsaac, a phlebotomist with UNYTS.

Rodgers hopes the hype around the series will continue to benefit the cause. "My aim is to make lifelong donors," she said.

And Mere says it feels good to give something so meaningful.

"I believe in giving people the gift of life by giving your own blood because it really helps when people get in car accidents or new babies are born and they need blood transfusions, so I'd really like to help other people," said Mere.